EBU secure Women’s Euro 2021 multi-territory rights deal
The European Broadcasting Union (EBU), the international alliance of 56 public service media organisations, has reached an agreement with Uefa for media rights to Women’s Euro 2021, along with several other of the continental soccer body’s properties, in more than 50 European territories.
The EBU’s deal, through its sports division Eurovision Sport, with Uefa includes more than 20 events from 2019 through to 2022. As well as the Euro 2021, the package includes rights to the youth and futsal national team competitions.
For Women’s Euro 2021, EBU members will provide comprehensive coverage across their linear and digital in their respective domestic markets. The event will be held in England for the first time since 2005.
The agreement will also see Uefa.tv, the body’s own streaming service, become the home of Uefa’s youth tournaments, with EBU members providing free-to-air (FTA) coverage relevant for their market.
Pascal Fratellia, Eurovision Sport’s head of football rights said: “The deal ensures extensive broadcast support from EBU Members across Europe for women’s football, at both the highest level and at grassroots.
“Women’s football has entered a new era, engaging audiences and growing its fan base, and Eurovision Sport is proud to support and hopefully help take this to the next level as the natural broadcast partner.”
Guy-Laurent Epstein, marketing director of Uefa Events, added: “This pan-European deal with the EBU and its member broadcasters fits perfectly with Uefa’s strategy and positioning for these national team competitions.
“The wide coverage that Uefa.tv will provide, coupled with the EBU Member’s free-to-air reach, carries a mutual benefit allowing Uefa to show many live matches directly to football fans across Europe whilst ensuring exclusivity for key matches and competitions to the EBU Member broadcasters.”
Elsewhere in women’s soccer, sports marketing agency Pitch International has scooped global overseas rights to the England’s top-flight Women’s Super League (WSL).
Tom Gracey, senior broadcast manager for English soccer’s governing body, the Football Association (FA), said: “The league is going from strength to strength and Pitch’s network will allow us to continue the FA WSL’s exciting growth, taking the league to more fans around the world. The FA and Pitch International have a longstanding partnership and we’re thrilled to strengthen that through this agreement.”